Gift Card Incentives Are Rated #1 By Consumers

Offer the best gift incentives & they will come!  More & more businesses are using gift cards as sales incentives & employee gifts then ever before. Consider using them to increase lead generation, sales & referrals.  Gift Card Sets can be handed out or delivered digitally & are offered at less then 10% of face value to businesses.  With 8 online Outlet stores featuring over 8000 products & 600 brands, there is something for everyone.

Market research and basic psychology prove that consumer and employee incentives work. Industry after industry has increasingly turned to incentive programs to help them achieve sales goals while motivating and rewarding employees, customers and prospects.

Gift Cards empower recipients to select what they want and when they want it; factor in the explosion in online shopping and digital delivery and you’ll appreciate just how attractive a proposition digital gift cards can be to the consumer.

Below are some helpful statistics about incentive programs.  We invite you to contact us after reading them to learn how you can put incentives to work for your business.

Incentive Industry Facts & Figures – Gift Card Programs

  • 84% of U.S. businesses use non-cash rewards to recognize and reward key audiences in the form of award points, gift cards, incentive travel, and merchandise – up from 74% in 2013. In 2015, U.S. businesses spent $90 billion on these types of non-cash rewards, up from $77 billion in 2013.
    (Incentive Marketplace Estimate Research Study)
  • 52% of US businesses use gift cards for incentive or recognition purposes.
    (Incentive Marketplace Estimate Research Study)
  • 87% of businesses running non-cash programs include gift cards as a reward.
    (Incentive Marketplace Estimate Research Study)
  • US businesses spend $22.7 billion per year on gift cards. (Incentive Marketplace Estimate Research Study)
  • Smaller firms account for half of the market based on the sheer number of these companies.
    (Incentive Research Foundation & Incentive Gift Card Council)
  • The incidence of firms using non-cash rewards to thank clients, prospects, and partners increased by 19 percentage points from 2013 to 2015 – a 36% increase
    (Incentive Marketplace Estimate Research Study)
  • 72% of U.S. firms use some form of Merchandise for gifting and rewards and 45% use Travel, a full 87% are now using Gift Cards and 55% are using Award Points.
    (Incentive Marketplace Estimate Research Study)
  • Planners say they use prepaid gift cards for a variety of reasons – Ease of Administration (37%), People Like Them (33%), Flexibility (19%) and Customization (11%). (Incentive Research Foundation)
  • According to a survey, 62% of consumers say they’d like to receive a gift card, followed by clothing (52.5%), books, CDs, DVDs or video games (43.1%), and electronics (34.6%). One-quarter (24.8%) say they’d like to receive jewelry, up from 23.3 percent last year. (CardCash Survey)
  • Gift card recipients are increasingly viewing gift cards as more valuable than traditional gifts. (First Data)
  • 32% of respondents to a gift card survey by First Data said that even though they were not planning on making a purchase at a particular store, they did so because of an incentive being offered. 40% of respondents said they ended up spending more than originally planned because of an incentive being offered. (First Data)
  • 93% of consumers would prefer a $25 gift card to a gift valued at $25. The percentage of consumers preferring a $25 gift card to a $25 or $30 gift rose from 2015, reinforcing the value that recipients place on being able to pick out their own gift. (CardCash Survey)
  • Gift cards have such high perceived value that nearly half of consumers would prefer a $25 gift card to a present worth $50. (CardCash Survey)

Referral Marketing Statistics: The Role of Consumer Incentives

  • More than 50% of people are likely to give a referral if offered a direct incentive, social recognition or access to an exclusive loyalty program. (Software Advice)
  • 39% of respondents say monetary or material incentives such as discounts, free swag or gift cards greatly increase their chances of referring a brand. (Software Advice)
  • 70% of email readers open emails from a brand or company in search of a deal, discount, or coupon. (Campaign Monitor)
  • 65% of consumers say that receiving rewards impacts their frequency of purchase. (Social Annex)
  • 79% of people say their primary reason for “liking” a company’s Facebook page is to get discounts. (Market Force)
  • 64% of consumers say that rewards impact how much they spend. (Social Annex)
  • 69% of consumers say that they’re more likely to try a brand if it gives rewards. (Social Annex)
  • An Incentive Research Study found that 20% more of consumers with an income over $50,000 said they would purchase a more expensive item if they received an incentive. (Incentive Research Foundation)
  • Nearly a third of all consumers now shop online at least once a week. (Walker Sands Future of Retail Report)
  • 51% of US millennials would share information with companies in exchange for an incentive.
  • (USC Annenberg Center for the Digital Future).

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